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The Birth of a New Christmas Tradition

Written by Scott Greggory   
Tuesday, 15 November 2011 09:49

Buy_Local_Buy_AmericanAt Mountain View Tire, we have always believed that true change begins with individuals, not governments or even industries. But, especially lately, it feels like so many Americans are waiting on Washington to “do something” about our economy, when we as individuals have so much power to create positive change, especially when we unite behind a good philosophy.

That philosophy, as detailed below, combines two ideas, neither one of which is new: 1) Buy American and 2) A journey of a thousand miles begins with but a single step.

We’ve never re-purposed a mass email as a blog post, but we were so inspired by the simple message titled “Birth of a New Tradition” that we thought we'd share it with you in this forum, even though it's not really vehicle-related. We don’t know who wrote it, but we hope you’ll adopt these ideas as your own and share them with your friends and family members, because each one of us has the power to make America stronger, one step, one purchase at a time.

Birth of a New Tradition (Author Unknown)

As the holidays approach, the giant Asian factories are kicking into high gear to provide Americans with monstrous piles of cheaply produced goods - merchandise that has been produced at the expense of American labor. This year will be different. This year, Americans will give the gift of genuine concern for other Americans. There is no longer an excuse that, at gift-giving time, nothing can be found that is produced by American hands.

It's time to think outside the box, people. Who says a gift needs to fit in a shirt box, wrapped in Chinese-produced wrapping paper? Everyone - yes, EVERYONE - gets their hair cut. How about giving gift certificates from your local American hair salon or barber?

What about a membership to an American gym? It's appropriate for anyone who’s thinking about improving his or her health.

Who wouldn't appreciate getting her car detailed? Small, American-owned detail shops and car washes would love to sell you a book of gift certificates.

Are you an extravagant giver who thinks nothing of plunking down big money on a Chinese-made flat-screen TV? Perhaps that American recipient would also like his lawn mowed for the summer, or his driveway plowed all winter, or a few games of golf at a local course.

There are a bazillion owner-run restaurants, nearly all of which offer gift certificates. But remember: this isn't about the big national chains. It’s about supporting your fellow Americans in your home town or state, helping them keep their doors open and creating local jobs.

How many people could use an oil change for their car, truck or motorcycle from a shop run by an American working guy? Here’s the answer: Everyone who drives!

Thinking about a heartfelt gift for mom? She might love the services of a local cleaning lady for a day or two.

Could your friend’s computer use a tune-up? I know you can find a young American who is struggling to get his computer repair business up and running.

Oh, you were looking for something more personal? Local craftspeople spin their own wool and knit it into scarves. There are local artists who make jewelry and pottery and beautiful wooden boxes, and local painters and photographers who create original works of art. You can treat your favorite couple to a weekend at a romantic bed and breakfast right here in America. Buy them tickets to an area playhouse or locally produced ballet. Or hire a local musician to provide a private concert in their home or for their next party.

Honestly, people, do you REALLY need to buy another ten thousand Chinese lights for the house? When you buy that five-dollar string of lights, about fifty cents of it stays in your community. If you have that kind of money to give away, leave your local mailman, trash guy or babysitter a nice big tip that they, in turn, will spend in your hometown.

You see, Christmas shopping – and shopping at any other time of the year – need not be about draining American pockets so that China can build another glittering city. Let’s make spending choices that show we care about the United States; choices that encourage American small businesses to keep plugging away, keep hiring, and keep contributing to our hometown’s success. When we care about other Americans and turn that caring into action, the benefits will come back to us in ways we can’t even imagine. Choose to make THIS the new American Christmas tradition.

Forward this in an email. Re-post it on your blog. Link to it on your Facebook page. Send it to the “Letters to the Editor.” Spread the word any way you can and make this a revolution centered on taking care of each other here in America.

 

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