BFGoodrich brand tires are made for and sold to owners of cars, trucks, SUVs and vans.

One of the main appeals of owning a vehicle is freedom; the feeling that you can go anywhere. BFGoodrich Tires Traction / Advantage does that idea one better, adding "anytime and anywhere." BFGoodrich Tires Traction / Advantage means that you're in control, wherever you choose to go and whatever the road puts in your path.

In 1976, BFGoodrich introduced the world's first performance light-truck radial - the Radial All-Terrain T/A. To prove the durability and reliability of radials in off-road conditions, the engineers put the tire to the toughest test they could find: off-road racing. Since then, BFGoodrich has continued to race the tires it sells to the public, using motorsports as a breeding ground for future technologies.