Hankook works to ensure value for every customer by building value into each of its products. They pride themselves on providing high-quality products, as well as superior service at the corporate level. The Hankook mission includes five goals:

• To remain a leader in customer satisfaction
• To be one of the best-known tire brands
• To consistently provide top-quality products
• To maintain a highly knowledgeable and motivated work force
• To achieve significant growth and strong financial results

As a fully integrated American company, Hankook strives to enhance their employees' quality of life while on the job, and the welfare of the communities in which they operate.