You don't become an industry leader by maintaining only a casual interest in your business.
If you want to be number one in tires, you think, eat, and sleep tires - 365 days a year! That's what Goodyear does and, as a result of this dedication, they continue to roll out the tires America wants.
Goodyear works hard to put the best possible tires on the road. Their testing standards exceed those of the government to ensure that every product they make meets the highest expectations and delivers dependable performance. In the old days, Goodyear promoted the fact that they racked up millions of test miles each year, equating the distance with "x" number of trips to the moon or around the equator. Today, Goodyear uses predictive testing and a host of other methodologies to reduce field and lab test time.
There's no denying the amount of influence Goodyear advances have had on the tire industry. Starting with the simple process of manufacturing a tire and refining it exponentially, they are still consistently on the cutting edge of tire technology.