To meet the growing needs of the U.S. marketplace, Yokohama Rubber Company established a North American manufacturing and marketing arm - Yokohama Tire Corporation. Since its beginnings in 1969, Yokohama Tire Corporation has experienced enormous growth.
The company maintains U.S. manufacturing capabilities and distribution centers, and serves a network of more than 4,500 points of sale nationwide.
Yokohama's motorsports program, which has expanded from sponsoring individuals to sponsoring entire racing series, is a perfect environment for testing tire technologies that result in the development of better street tires.
Tire companies are waging a constant battle for a bigger share of the market, whether it's in original equipment rubber or the replacement market. Yokohama owns a substantial share of the performance tire niche and is looking to leave its mark on the sport utility and light truck segments.
