The WOW Experience
Every now and then, we screw up.

It’s never fun to admit that, but not acknowledging when it happens - and not making it right for our customer - would feel even worse.

Here’s the story from Elio Napolitano, manager of our Menifee store.

“A few weeks ago, we installed a catalytic converter that didn’t allow the customer’s vehicle to pass a smog test. The customer was rightfully annoyed. Her husband even questioned her decision to bring the vehicle to the ‘new guys’ in town.” (Our Menifee store opened in January 2019.)

Elio said, “Once we realized our mistake, we got it corrected with no money out-of-pocket for the customer.”

Then, fast forward a couple of days. “Our customer called me and said she was working on a paper for college. One of the topics required her to speak with the manager of a retail location on their ethics and procedures. She asked if she could interview me because she was so happy with the way we handled her situation.”

The moral of the story: “We as managers need to look at negative situations as opportunities to earn lifelong customers,” said Elio. “The true test of customer service is not when things go right, but how they’re handled when everything goes wrong.”

That’s an element of the “WOW! Experience” that Mountain View Tire and Auto Service was founded on back in 1987. Stop in soon and let us treat you to car care with a higher level of care.

Since 1983, Goodyear’s Highway Hero Award has honored truckers who risk their own lives or safety to help others. Here are the stories of the 2019 finalists.

Paul Mathias from Phoenix, Arizona was stopped at a red light when he saw a dump truck crash into an SUV with a mother and her two children inside. Mathias raced over to the accident site and told the woman to perform CPR on her son. He provided comfort to the daughter as she passed away from her injuries. Mathias then returned to the boy and performed CPR on him until medical help arrived. The boy survived.

Darrell Atkins from Alvaredo, Texas was traveling an Arizona interstate when he saw that the vehicle of an elderly couple was hit from behind and then flipped onto a median. Mr. Atkins was able to remove the driver who was suspended upside down by her seatbelt. Then, even with gasoline leaking from the damaged vehicle, Atkins worked to free the driver’s husband and their three dogs who were also trapped.

Don Frederick from Kimbolton, Ohio was on the road when he saw a coal truck flip on its side while turning. After removing the back window of the damaged vehicle, Frederick was able to access the driver and apply direct pressure to his wound to slow the heavy bleeding. Even as smoke began to filter from the truck, Frederick worked to remove the injured driver who was trapped behind the steering wheel. He then continued to administer first aid until emergency medical help arrived.

The trucking industry journalists who select the winner each year named Paul Mathias as Goodyear’s Highway Hero for 2019. During a ceremony on March 28th, Mr. Mathias was presented with a congratulatory trophy, a special ring and other items, plus a cash award.

There's no better time to buy new tires than in late February! That's when our annual Presidents' Day Tire Sale takes place.

The 2019 event happens Saturday, February 16th, as well as Sunday, February 17th and Monday, February 18th.

You'll save no matter which brand, type or size of tires you buy because every tire is marked down for our three-day sale.

And when you buy a set of four tires during the Presidents' Day Tire Sale, you'll get free nitrogen inflation. You'll enjoy many benefits with nitrogen, including tires that stay properly inflated longer. Learn more here.

Visit any one of the dozens of Mountain View Tire and Auto Service locations throughout Southern California to save on your new tires during this once-a-year sale, and then tell a friend or family member so they can save, too.

Mountain View Tire Menifee
Thank you for your support. And for your trust. And for your great reviews.

You and thousands of other customers have helped Mountain View Tire and Auto Service succeed and grow ever since we opened for business in 1987.

And now we've expanded again! Our newest full-service automotive repair center opened in late January 2019. We built it from the ground up in Menifee at 30027 Winter Hawk Road near Newport Road.

You can stop in any day of the week for just about any type of car care, from air conditioning service to wheel alignments, shocks, struts, oil changes, brake and suspension work, engine diagnostics, transmission repair, new batteries, cooling system service and more.

And, of course, you'll find new tires for all budgets. We provide tire-related services, too: repair, rotation, nitrogen inflation, and TPMS installation.

If you live or work in the Menifee area, we hope you'll make Mountain View your source for new tires and complete automotive service. Schedule your appointment here. Give us the chance to show you why we call it “car care with a higher level of care.”

Marcos Hernandez has been an automotive technician at our Corona store since December 14th, 1998 - twenty years as of the date of this article.

Over those two decades, Marcos has seen automotive technology advance quite a bit. And he and the rest of the Mountain View team have had to continually grow to keep up with those changes. “We’ve definitely seen an evolution in cars during the last 20 years; also, in the equipment we use to repair them and in fluids, like synthetic oils,” he said.

Although he takes on all sorts of automotive maintenance and repair projects each day, Marcos especially loves rebuilding engines. He enjoys helping people get the most out of their vehicles, too. “We suggest to customers which services will keep their car in good shape,” he said. “Sometimes I believe they think we’re just trying to sell them more, but that’s not the case. We’re giving them suggestions to prevent future problems with their vehicle.”

In fact, that’s long been a part of the Mountain View Tire and Auto Service philosophy. We want long-term relationships with our customers, and trust must be at the core of those relationships. That’s why we’ll never recommend a part or service that you don’t need or that won’t help you achieve your driving or car care goals.

And Marcos knows about long-term commitments. His 20-year tenure at Mountain View has allowed him to provide for his four daughters and two sons.

Thank you, Marcos, for your dedication to your Mountain View family and all our customers, too. Happy 20th anniversary.

RELATED POSTS: Rosalio Hernandez: 20 Years of Serving Customers
Thong Ly Marks 20 Years with Mountain View Tire and Auto Service
Sam Kim: Welcome to the 20-Year Club
Tim Squires: 20 Years of Safety
Mountain View Tire Trio Celebrates Their 20-Year Anniversaries
Mike Bakalian: Delivering the WOW Experience in Granada Hills
Long Beach Automotive Techs Mark Two-Decade Milestone
Efrian Lopez: 20 Years with Mountain View Tire and Auto Service
Henry Montes: 20 Years of Excellence with Mountain View Tire

Mountain View Racing SAM Tech
The Mountain View Racing team has entered a new era.

Owner Nick Mitsos announced in mid-November that, after 11 years, the team will no longer race in the NHRA’s Pro Stock class. Instead, they’ll focus their efforts in the School of Automotive Machinists and Technology (SAM Tech) Factory Stock Showdown, one of the fastest-growing categories of drag racing.

SAM Tech features supercharged 170-mph factory-built race cars from Chevy, Ford and Dodge.

Mountain View Racing crew member Ryan Priddy will take the wheel as the new driver. The team’s Pro Stock car had been driven by Vincent Nobile since 2011.

NHRA“I’d like to thank, first and foremost, the Nobile family,” said Mitsos. “It has been a pleasure to race with Vincent and his parents, John and Sue, for the last eight seasons. We shared many laughs, hugs, tears [and] celebrations together.”

Mitsos described the Mountain View Racing team’s Pro Stock run as “challenging and often frustrating, but ultimately very rewarding.”

“We were able to win 13 races and earn eight straight top-ten finishes against the toughest competition drag racing has to offer. We also made friendships and memories that will last forever. I felt the time was right to try something new and the Factory Stock Showdown seems like a perfect fit.”

The SAM Tech series drivers will compete in eight events during the 2019 season. Mountain View Racing will continue to support driver Paul Mitsos in the Top Sportsman class.

2019 School of Automotive Machinists & Technology Racing Schedule

Mar 14-17 - Amalie Motor Oil NHRA Gatornationals in Gainesville, FL

Apr 26-28 - NGK Spark Plugs NHRA Four-Wide Nationals in Charlotte, NC

May 17-19 - Virginia NHRA Nationals in Richmond, VA

Jun 7-9 - Menards NHRA Heartland Nationals in Topeka, KS

Jun 20-23 - Summit Racing Equipment NHRA Nationals in Norwalk, OH

Aug 28-Sep 2 - Chevrolet Performance U.S. Nationals in Indianapolis, IN

Sep 27-29 - AAA Insurance NHRA Midwest Nationals in St. Louis, MO

Oct 17-20 - AAA Texas NHRA Fall Nationals in Dallas, TX

Murrieta Date Street
Live in or near Murrieta? Now you have two choices when you want reliable car care and our famous “WOW Experience.”

We’ve opened a second Mountain View store in Murrieta, this one at 41590 Date Street. It’s about a quarter mile west of the French Valley Parkway exit off the 15 Freeway on the southwest corner of Date and Jefferson.

Like our other stores, this location will be open to serve you seven days a week, Monday through Friday 7:30am to 6pm, Saturday 7:30am to 5pm, and Sunday 8am to 4pm.

Our new Murrieta store will be managed by our long-time team member Elio Napolitano. (Read two nice stories that Elio was involved with: Murrieta Neighborhood Comes Together to Help Local Marine and Murrieta: Two Brother Who Had Never Met.)

Thank you for supporting our family-run company and for making it possible for us to grow as much as we have since 1987. We appreciate your business and we look forward to serving you for many years at our newest store.

Hernandez MVTWhen Rosalio Hernandez has spare time, he enjoys working around his home and in his yard. Volunteering at church, too.

He brings that same work ethic and desire to help others to his career as an automotive technician at Mountain View Tire and Auto Service in North Hollywood. It’s a career that began on October 22, 1998 - more than 20 years ago.

“My favorite work story is about a customer who came in 15 minutes after we closed,” remembers Rosalio. “She was already late for an appointment, but she needed a tire repaired. Since I was still there, I stayed and performed the work for her, so she was able to get where she was going. She was very appreciative of us helping her after hours.”

“I also like that, when we do a repair for our customers, they have peace of mind knowing that all our work and parts are covered by a nationwide warranty,” said Rosalio.

And even after more than two decades on the job, Rosalio still enjoys learning about advancing automotive technology. “Over the last 20 years, vehicle electronics have become more and more complex,” he said. His favorite type of project, though: “I really enjoy working on vehicle suspensions.”

The Mountain View team is made up of good people like Rosalio, and so many of them have been with us for a long time. That type of commitment and consistency is key to delivering great customer care and building long-term relationships.

Happy anniversary, Rosalio. Thank you for all that you do.

RELATED POSTS: Thong Ly Marks 20 Years with Mountain View Tire and Auto Service
Sam Kim: Welcome to the 20-Year Club
Tim Squires: 20 Years of Safety
Mountain View Tire Trio Celebrates Their 20-Year Anniversaries
Mike Bakalian: Delivering the WOW Experience in Granada Hills
Long Beach Automotive Techs Mark Two-Decade Milestone
Efrian Lopez: 20 Years with Mountain View Tire and Auto Service
Henry Montes: 20 Years of Excellence with Mountain View Tire

MVR Wins 2018 Dodge Nationals
It's been a great year for Mountain View Racing!

On September 16th, Vincent Nobile and the MVR team won their third NHRA event of the 2018 season. The victory came at the Dodge NHRA Nationals at Maple Grove Raceway in Mohnton, Pennsylvania.

Nobile steered the Mountain View Tire Chevy Camaro down the quarter-mile track in 6.586 seconds. His .013 reaction time off the line gave him the holeshot win over Drew Skillman (.042 RT). Nobile's top speed: just over 210 miles per hour.

This third Wally win matches Nobile's triple tally during his 2011 debut season when he was in contention for NHRA Rookie of the Year. Nobile and the MVR team have now won 13 events.

Check out Vincent's victory at #3 in this Fast Five video review. 

Here's great news! When you buy four select Cooper Tires at Mountain View Tire and Auto Service any time during August 2018, you’ll get a $40 rebate instantly. No waiting. Nothing to mail in. We'll apply the rebate to your invoice right at the counter.

But that's not all. You’ll also receive free lifetime tire rotation, free wheel balancing and even a free brake and alignment check before we install your new Coopers.

We're very proud to offer you Cooper Tires for several reasons. They're one of the most recommended brands in the tire industry. And Cooper is known for their award-winning tire designs and innovative, top-of-the-line products that deliver excellent performance.

Research shows that drivers who buy Cooper Tires once are more likely to buy them again, compared to drivers who buy other tire brands.

Oh, and Cooper Tire is an American company that's been in business since 1914.

Don't miss out on this exclusive offer for Mountain View Tire and Auto Service customers during the month of August. Stop into your nearby Mountain View location for your $40 rebate on the Cooper Tires listed below.

CS5 Grand Touring CS5 Ultra Touring
Zeon RS3-G1 Discoverer SRX
Discoverer AT3 Discoverer AT3-4s
Discoverer AT3-LT Discoverer AT3-XLT
Discoverer HT3 Discoverer STT Pro
Evolution HT  





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