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Mountain View Tire Good News
Another season of NRHA drag racing has come to an end and, for the second consecutive year, the Mountain View Racing team has a number of reasons to be happy.
Second-year driver Vincent Nobile continued to impress fans and fellow drivers winning two events – in Houston, Texas and Norwalk, Ohio.
He also won the K&N Horsepower Challenge while in Norwalk. Billed as "a race within a race," the Challenge victory contributed to the biggest payday in team history – $100,000. And because Vincent won the event, his fan representative, Peggy Coleman, won a new Toyota Tundra. The prize was especially important to Peggy; she was among those who lost her home to a Joplin, Missouri tornado last year.
Vincent also drove the Mountain View Racing Dodge Avenger to three runner-up finishes, and earned his first number one qualifying position in Charlotte, North Carolina. He ended the season in third place, up from his 5th place finish in 2011.
So, with an experienced, hard-working team, an exciting, young driver with one of the sport's quickest reaction times, and a very fast race car, it's no wonder the Mountain View crew is looking forward to the 2013 season so anxiously.
RELATED ARTICLES: Nobile and Mountain View Racing Continue to Write an Amazing Story
WOW! What a weekend for Vincent Nobile and the Mountain View Racing team. On Sunday, July 8th, they won their second NHRA Pro Stock event of the 2012 season, capturing their fifth Wally overall with a victory at Summit Motorsports Park in Norwalk, Ohio.
This was the team’s second consecutive win at Norwalk. Their first win of the year was also a repeat. It came at Houston’s Royal Purple Raceway, the site of Vincent’s very first win as a rookie driver in 2011.
On Sunday, Nobile beat defending world champion Jason Line in the final round, driving the Mountain View Racing Dodge Avenger a quarter of a mile in 6.661 seconds at a top speed of 208.01 miles per hour.
Nobile also powered past Line in Saturday’s K&N Challenge, the Pro Stock “race within a race,” becoming the youngest driver ever to win the event. For his first-place finish, Nobile earned $50,000. He also won $25,000 for the victory on Sunday, and because he won both the K&N Challenge and the Pro Stock final round, he scored an additional $25,000. The total take: $100,000. Not a bad pay day for a 20-year old college student. Oh, who also happens to be one of drag racing’s most feared drivers in only his second year behind the wheel.
And the story gets even better. Peggy Coleman of Joplin, Missouri was Nobile’s fan representative for the K&N Challenge. Because he won the Challenge, she won a brand new Toyota Tundra. And she can use it. Peggy’s home was destroyed when a massive tornado swept through Joplin in May of 2011.
Nobile told NHRA.com, “I never thought in a million years that things would be going like this. My team supplied me with the fastest car today, and I have to give them the credit. [The semifinal win over Allen Johnson] was the coolest round I ever won in my life." He continued: “The best part of the weekend was getting Peggy [Coleman], my partner in the K&N Horsepower Challenge, that Toyota Tundra. She was in a terrible situation, and it was great to give something back to her."
(Photo from NHRA.com)
The last year has been incredible for Mountain View Tire, and we have you and our many other customers to thank for it.
In September of 2011, we were named “Tire Dealer of the Year” by Modern Tire Dealer magazine.
Behind driving sensation Vincent Nobile, our NHRA Pro Stock drag racing team had its best year ever, winning three events and contending for the Rookie of the Year award.
In December 2011, we opened a new store in Murrieta. In January 2012, we began celebrating our 25th year in business. And earlier this month, we moved into our brand new corporate headquarters in Rancho Cucamonga.
Now, we’ve opened our 30th store. You’ll find it at 6080 Hamner Avenue in Eastvale in the Eastvale Gateway Shopping Center. We are the first auto repair and tire store in this newly formed city, which officially became part of Riverside County on October 1st, 2010.
Mountain View Tire Eastvale features nine bays and 7,500 square feet of space. In addition to a large selection of tires, ASE-certified technicians, and a free shuttle service, we’ll be delivering the WOW Experience that we’re known for.
Thank you again for making this new store and the last 25 years of success possible. The Mitsos family and all the rest of us at Mountain View Tire look forward to serving you for many more years to come.
We like Houston very, very much! For the second consecutive year, Vincent Nobile and Mountain View Racing won the Pro Stock division of the O’Reilly Auto Parts Spring Nationals at Houston’s Royal Purple Raceway on Sunday, April 29th. It was Vincent’s first win of the season and the fourth of his still very young career.
Driving the Mountain View Racing Dodge Avenger, Vincent outran veteran driver Dave Connolly in the final round, posting a reaction time of .009, an elapsed time of 6.595, and a speed of 210.14. He also beat Greg Stanfield, Larry Morgan and Mike Edwards earlier in the day to advance to the final round.
“It’s an amazing feeling [to win this event two years in a row]," Nobile told NHRA.com. "In the semis, we actually had to swap motors in that short amount of time [before the final], and the crew did it with no flaws; everything was perfect. The crew produces a really fast race car. I owe it to all of them.”
Vincent and the MVR team are off to a great start in 2012. In addition to Sunday’s win, they have advanced to the final round in three of the season’s six races. Following the victory in Houston, Vincent moved from fifth to third in the series standings.
We’re proud to announce that the Mountain View Racing team is in the running for the title of “Hardest-Working Crew.” That’s the NHRA award that recognizes the guys behind the drivers; the skilled professionals who keep those incredible racing machines burnin’ up quarter-mile tracks all over the U.S.A.
The title is decided by the fans, so we need your help to win. Please take a moment to cast your vote. But hurry! The voting ends Sunday, November 6th at midnight Eastern Time.
It’s been an amazing season for Mountain View Racing. We are so thankful for our sponsors, our families, and our many great fans across the country. Thank you in advance for voting.
NHRA Pro Stock drag racing is a highly competitive sport, one in which thousandths of a second often determine who wins and who goes home. It’s also a sport of experienced veteran drivers and teams. That’s what makes Vincent Nobile’s rookie season as the driver for Mountain View Racing even more astounding.
Vincent won his third Pro Stock race of the 2011 season earlier today, defeating teammate Allen Johnson at the NHRA Nationals in Chandler, Arizona by 0.0025 of a second. He drove the Mountain View Racing Dodge Avenger to a holeshot win with a quarter-mile time of 6.678 seconds and a top speed of 208.30 miles per hour. (The term “holeshot” means that Vincent’s faster reaction time off the starting line was enough to overcome Johnson’s faster elapsed time.)
Earlier this year - at age 19 - Vincent became the youngest driver in Pro Stock history to claim victory when he defeated Roger Brogdon at the O’Reilly Auto Parts Spring Nationals in Houston, Texas. Win number two came at the expense of Larry Morgan at the Summit Racing Equipment Nationals in Norwalk, Ohio. And now, victory number three! WOW!
Our thanks to NAPA Auto Parts and all our other sponsors, our great crew and their families and, of course, Vincent Nobile and his family. Keep watching NHRA drag racing action at the track or on ESPN 2.
(Photo from NHRA.com)
Customer service at the retail level means different things to different business owners. To some, it’s a hook, a way to get people into their stores. In the end, they might as well be crying “Wolf.”
To others, it’s more literal than philosophical. The customer gets served, almost as an afterthought. A service is provided, money changes hands, and the customer may or may not come back.
To successful dealers like Nick Mitsos, CEO and president of Mountain View Tire & Service Inc., customer service is a way of life. Does he really think his customers are always right? Of course not. But to Mitsos, it’s more important they always think they are right. In that way, they leave any one of his 29 stores happier than when they came in.
He calls it the “WOW Experience,” a relentless business practice he has passed on to his three children - and everyone else who works for him. His focus on customer service has resulted in a $45 million operation in Southern California, and earned Mitsos Modern Tire Dealer’s 2011 Tire Dealer of the Year award.
Where ‘WOW’ Comes From
“We got a call from a senior citizen who couldn’t start her car. She was a widow, and her two sons lived out of town. She had nobody to call, and remembered us from coming here a couple times. Cat (Service Manager Catarino Jimenez) and I grabbed the jumper cables and drove two miles to her house. The jumper cables didn’t work, but Cat rewired the car, got it started and drove it down here. It needed a new battery, and we replaced it and drove it back to her. She was impressed and very appreciative.” - Henry Montes, store manager, Rancho Cucamonga, CA.
Nick Mitsos, 68, can’t pinpoint when he came up with the slogan the “WOW Experience.” There was no “Aha!” moment.
“It was more of a feeling I wanted people to experience than an idea,” he says. “Whether you are speaking of food or a movie or services and people are thrilled or excited about whatever they are engaged in at the time, their instinctual verbal expression is typically ‘Wow!’ That is the same feeling I wanted to create with them as they were getting their vehicles serviced at Mountain View Tire.
We are very proud to announce that Nick Mitsos and Mountain View Tire have been named Modern Tire Dealer magazine’s 2011 Tire Dealer of the Year!
We were chosen to receive the tire industry’s most prestigious award from the more than 33,000 eligible independent tire dealers in North America. This 19th annual award was presented by a panel of judges who based their decision on our business success, marketing and management skills, industry knowledge and community involvement.
"Nick Mitsos runs an outstanding dealership, and we’re honored to announce him as our Tire Dealer of the Year," said Greg Smith, Publisher of Modern Tire Dealer. (Read MTD's official press relesase on the announcement here.)
As part of the award, MTD joined with many of our suppliers to donate more than $5,000 in Nick Mitsos' name to St. Anthony's Greek Orthodox Church in Pasadena, our charity of choice.
Thank you to our thousands of customers who allow us to do what we do every day. And thank you to the 275 Mountain View Tire employees who work hard to deliver “The WOW Experience.”
On Sunday afternoon, rookie sensation Vincent Nobile (shown at far left) drove his Mountain View Tire Dodge Avenger 208.26 miles per hour down the quarter-mile track at Summit Motorsports Park in Norwalk, Ohio to capture his second NHRA Pro Stock victory of the 2011 season.
Nobile defeated fellow finalist Larry Morgan with a .032 reaction time and an elapsed time of 6.61 seconds. The win moves Nobile and the Mountain View Racing team up to third place in the point standings, within 12 points of second-place Mike Edwards.
Nobile told NHRA.com, “This is seriously a non-stop dream, and I’m waiting to wake up from it, but it’s still going. We’re just going to take it one race at a time. Yes, we’re doing very well, but it’s still real early in the season. I believe there are still six more races until the Countdown [to the Championship] actually begins, so we’re just going to take it one step at a time and hopefully get a few more wins before the Countdown starts.”
(Image from NHRA.com)
RELATED POST: Vincent Nobile and Mountain View Racing Win at Houston
Rookie driver Nobile used a near-perfect reaction time of .007 of a second to earn his first Pro Stock victory. Nobile, 19, became the youngest driver to win in the history of NHRA's 41-year-old factory hot rod category when his Mountain View Dodge Avenger finished in 6.625 seconds at 209.72 mph to edge local favorite Rodger Brogdon, of nearby Tomball, Texas, who posted a quicker but losing 6.624 at 208.78 in his Racers Edge Pontiac GXP.
“It was close. I didn’t even know who won at the stripe,” said Nobile, who also defeated Kurt Johnson, Jason Line, and Greg Stanfield en route to his second career final-round appearance (Nobile was also one of the final-four drivers in Charlotte, but he finished fourth in the title round, registering it as a semifinal). “Then everyone was screaming in my ear that we won. It was incredible. It’s crazy how competitive Pro Stock is. Every driver is great out here. There are no easy rounds. I race with a bunch of great people. We are definitely living on a high right now.”
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