Mountain View Tire Good News
It's a pretty big deal to be named an ASE Master Technician.
So when our own Travis Krebs earned his Master Tech certificate, we were incredibly proud.
The National Institute for Automotive Service Excellence sets the standards and oversees the testing process for all technicians seeking certification. In order to be known as a Master Technician, candidates must pass eight tests - a total of 375 questions - and have at least two years of relevant hands-on work experience. Then, they must prove themselves worthy of the title every five years by becoming re-certified.
An automotive technician at our Murrieta store since November 2006, Travis prepared for the ASE testing process primarily by honing his skills on the job over many years. He then earned his Master Technician status in November of 2017.
That means that Travis is proficient in engine repair, automatic transmissions and transaxles, manual drive train and axles, suspension and steering, brakes, electrical and electronic systems, heating and air conditioning, and engine performance.
"The best part of my work is actually fixing complicated problems," said Travis, "especially when a customer has already been to several other shops. Not only is that rewarding, but I might help MVT earn a customer for life."
Cheri Bednersh is a customer of our Palm Desert - Town Center store. Before she and her husband Wayne celebrated their 50th wedding anniversary recently, she "thought long and hard about an appropriate gift,” he said.
Then, Cheri had an idea.
For decades, Wayne had wanted to take a ride in the Goodyear blimp. Cheri knew that if she could arrange the trip, it would be the thrill of a lifetime for her husband.
That's when Cheri approached us. She spoke with our vice president Mike Mitsos, who recognized the opportunity to make a dream come true for a couple of customers.
So, Mike put the wheels in motion. He was able to secure two invitations and, in early November, Cheri and Wayne went for a spin in Wingfoot 2, the newest airship in Goodyear's fleet.
“It was very nice inside,” wrote Wayne. “A really great experience. The ride was very stable and the motion was similar to riding in a bus as we cruised around 1,500 feet. Everything on the ground is quite clear at this level and the height provides a unique perspective.”
We're glad we were able to play a role in making this very special gift happen. Congratulations, Cheri and Wayne, on your 50th anniversary.
Take a guess: how many small businesses are there in California?
A few hundred thousand? Half a million maybe?
And small businesses employ more than 49% of our state’s working people. So, clearly, they are tremendously important to California.
That’s why we urge you to Shop Small on Saturday, November 25th.
Small Business Saturday is an annual effort to remind people to buy as often as they can from area stores and service providers in order to support local employers and stimulate local economies.
And this is the perfect time of year to Shop Small. With just a little thought and legwork, you can find all sorts of holiday gifts for friends and family members from local sources. Such as:
• Massages or personal styling from a neighborhood spa.
When you Shop Small, you can often find gifts that are more unique, and you’ll invest in the economic health of your town and your neighbors. Happy SMALL-idays
We love when we get to witness the best in human nature.
On the morning of September 25, 2017, two customers walked into the showroom of our Camarillo store within a few seconds of each other.
Our Retail Sales Manager, Tiffany, took care of customer #1, Sammie. Another one of our team members assisted customer #2, Andrea.
Andrea was very excited to share with us that her college financial aid was finally approved, and that she could now afford tires for her truck that she’d worked so hard to save for.
That sparked a conversation between our customers, Sammie and Andrea.
Not long after, we had to inform Andrea that her vehicle needed new brakes, and that the cost of the parts and labor would come to about $500.
We could tell immediately that Andrea was not prepared for the news, and that the cost would be a financial burden for her. So, she let us know that the new brakes would have to wait until she could save more money.
But Sammie overheard the entire conversation. And once Andrea left the showroom to get lunch, Sammie approached Tiffany and told her that she wanted to pay the $500 to have Andrea's brakes replaced.
Sammie saw how hard Andrea had worked to get where she is in life, and wanted to help her keep going. To top it off, Sammie asked us not to reveal to Andrea who had paid for her brakes. Sammie’s gesture was a touching act of kindness to everyone in the room.
When Andrea came back to our shop to pick up her vehicle, Tiffany had the pleasure of telling her that her tires were installed and that her brake work had been completed and paid for in full.
By that time, though, Sammie was long gone, having helped someone in need with no interest in re-payment or even a “thank you.”
As we said - the best in human nature.
We’re very happy to announce that Mountain View Tire and Auto Service is expanding.
Our newest location will be opening in mid-fall 2017 at the new Wildomar Square shopping center.
Located at Interstate 15 and Clinton-Keith Road in Wildomar, the new complex will also be home to several restaurants, including The Habit Burger Grill, Robeks, Angelo’s Brick Oven Pizzeria and others. That means you can drop off your vehicle and enjoy an easy walk to a great meal.
We closed our Montclair location on August 20th, but our beautiful Upland store is only about 9 miles to the northeast. If you’re one of our many Montclair-area customers, we invite you to join us in Upland soon.
And here’s more good news: there will be at least four new Mountain View Tire and Auto Service stores opening in the next few years.
Thank you for allowing us to serve you and for making that growth possible.
(Photo from Google Earth.)
We’ve been telling a story for many years; a story about our employees and the way we serve others.
And because our customers have seen our people and principles in action, they’ve become storytellers, too.
They send us cards and letters and emails to tell us about the great experiences they’ve had at Mountain View stores.
They use Yelp to share their appreciation and regard for our automotive technicians who went above and beyond to help.
And they’ve told their friends and family members about the trust they have in us.
The video above also includes kind words from a happy customer. It features audio from KPLM radio.
If you’re one of the thousands of people who has taken the time to spread the word about Mountain View Tire and Auto Service, thank you.
If you’ve never tried us before, please stop in. We’ll work hard to inspire you to share your own good news about us.
I mean weekend, windows-down, no-place-to-be kind of driving.
And lately, I’ve really enjoyed getting lost while I drive. Usually on Saturdays.
About 5 or 6 o’clock, I pour a big tumbler of iced tea, hop in the car, and set out to see what I can see; what I haven’t seen during my daily commute.
I turn down back roads and dirt roads and barely-a-road roads to explore the countryside, the fields and farms.
My drives have taken me past acres of wildflowers, abandoned cabins and old brick schoolhouses, small lakes, a waterfall, weather-worn barns, sheep and cows and deer. On the way, I’ve found myself surrounded by rolling green hills, powerful summer thunderstorms, and the all-encompassing glow of breathtaking sunsets.
Along with the scenery and the smell of the warm wind, it’s the freedom and the randomness of the experience that make this type of aimless travel so appealing. The journey is the destination.
The idea for these trips came to me when I realized that I’d been driving only the same roads for years. It occurred to me how little of my own county I’d seen; that I didn’t know enough about what was just left or right of the highway.
In this life, there's a lot to take in. Everyday beauty. Simple adventures. And so many of those pleasures are where we choose to find them. Often only a short car trip away.
So now I'm making more time to take the roads less traveled.
And it’s been a wonderful ride.
Those are the words of Granada Hills automotive technician Ernesto Castaneda, but that sentiment is shared by so many of our other team members. Maybe that’s why so many of our employees have been with us for 20 years or more.
On August 18th, 2017, Ernesto joined that two-decade club.
Two keys to his success: keep a great attitude and keep learning.
“I stay up-to-date with new automotive technology by reading online,” said Ernesto. He’s also grown and improved in other ways over the years. “I’ve learned to be patient and respect everybody I work with so everyone can have a good day.”
That’s a pretty simple idea, really, yet it’s so important to the success of our team environment.
“I like to see customers leave happy,” Ernesto said, “especially when they come in worried that a repair is going to be expensive and we’re able to fix it for less than they expect.”
As a long-time automotive technician, Ernesto has taken care of countless vehicles, so he has a few recommendations. “Keep the correct pressure in all your tires,” he said. “Check all fluids before a long trip, and check your headlights and brake lights so you can be seen on the road.”
Thank you, Ernesto, for all that you’ve done for the Mountain View family and so many of our customers. Happy 20th.
RELATED POSTS: Sam Kim: Welcome to the 20-Year Club
“Wow! I can't believe it's been 20 years since I walked into our Rancho store and started as a technician.”
But it’s true. Sam Kim has been a part of the Mountain View family for two decades. And he can confirm that time flies when you enjoy what you’re doing.
Sam has been the manager of our Rowland Heights store for many years.
“The best part of my job is the interaction with our customers,” he says. “It’s the satisfaction of being able to help them and earn their trust and positive referrals.
“I want our customers to know that we’re a company that cares for their well-being; that we go above and beyond their expectations to accommodate their needs.”
A key aspect of that care is staying current with technology. “Our management team provides us with constant updates on automotive repair,” Kim says.
And it pays off. “Being here for so many years, I’ve seen more than my share of loyal customers. I'm extremely grateful when they come in and tell us that we’re the only automotive shop they trust.”
Sure, modern vehicles provide constant updates on their various systems, but Kim likes to remind drivers that “many problems can be solved by routine maintenance: checking tire pressure, wheel alignments, tire rotation. Many people rely too much on their vehicle to tell them that something is wrong,” he says. “But being proactive can help prevent costly repairs down the line.”
An avid golfer, Kim says, “I love the game because there are always things to improve on.” Working at Mountain View Tire and Auto Service is kinda’ the same. “Our focus on customer service is second to none,” says Kim. “We try to be empathetic to our customers’ needs.”
That’s a skill we work to master every day.
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